Volume 10
Investigating The Role of Consumer Personality Orientations and Use of Threat in Social Cause Advertising During Covid 19
Jitender Kumar, Archit Vinod Tapar , Ashish Gupta , Jayanthi Ranjan
The purpose of the study is to understand how threat as a message appeal in social cause advertising impacts consumer behavior. The study extends the protection motivation theory by involving threat as a message appeal and agency and communal orientation as possible moderators between social cause messages, consumers’ behavior, and intention to follow social distancing under the ambit of the on going COVID-19 pandemic. The study considered 2 Social cause Ads Viz Promotional Social Cause (PSC) vs Partak...
Volume 10
Issues in Liquidity Management in Banking System: An Empirical Evidence From Indian Commercial Banks
Raavinuthala Satya Krishna Sharma, Kumar Bijoy , Arunaditya Sahay
Maintaining the optimal level of liquidity in the banking system has always been a challenge for banks globally. Liquidity deficit Indian Banks turned to liquidity surplus due to the demonetization of higher denomination currencies in November 2016. The liquidity deficit has the potential to trigger systemic risk whereas a surplus can weaken monetary transmission leading to the creation of asset bubbles. This study explores the impact of various interventions of policymakers to maintain the optimal liqui...
Volume 1
Assessment of Overseas Subsidiary Survival in Chinese Provinces: A Longitudinal Study of Indian Multinationals
Khanindra Ch. Das, Mantu Kumar Mahalik
This study provides a longitudinal survival assessment of Indian subsidiaries in Chinese provinces. We construct a panel dataset of Indian subsidiaries operating in Chinese provinces during 2004–2017 and examine survival using a panel probit model and Cox regression. The results support the real options perspective, the economic geography approach and the institution-based view. Subsidiary exits were associated with smaller size, albeit higher in the manufacturing sector. There is a positive impact of ...
Volume 1
Investigating the impact of knowledge sharing system on workplace deviance: a moderated mediated process model in Indian IT sector
Pooja Malik, Parul Malik
This study aims to ascertain the impact of perceived knowledge sharing systems on destructive and constructive deviance through employee engagement. Also, this study explores the moderating role of perceived organizational support (POS). Data were collected from 403 entry-level IT employees. Structural equation modeling and PROCESS macro by Preacher and Hayes were used to examine the proposed hypotheses. Results specified a significant impact of perceived knowledge sharing systems on employee engagement...
Volume 1
Technological disruptions reshaping management education: a qualitative study of stakeholder perspectives
Jaya Gupta, Baishali Mitra , Kapil Garg
The technological revolution has disrupted the business ecosystem. This calls for a paradigm shift in the essential skill-set of managers. Management education, therefore needs to transform itself to remain pertinent to the changing context. It is important to identify the management skills required of future managers and systematic reforms needed to imbibe them. In the present phenomenological qualitative study, management students, faculty, recruiters and practicing managers, the key stakeholder's, rec...
Volume 1
Mediating role of job crafting in the relationship between organisational culture and employee engagement
Mayuk Dasgupta, Ajoy Kumar Dey
Organisational culture plays a crucial role in building an engaged workforce. While previous research has tried to establish the culture-engagement relationship with organisational outcomes, the individual level benefits of an engaged work culture is manifold. Since 2001, psychologists working in the domain of positive organisational behaviour have turned their attention to ‘job crafting’ as a theoretical construct that expands the perspective of classic top-down job design process. This paper explai...
Volume 1
Developing curriculum for industry 4.0: digital workplaces
Mita Brahma, Shiv S. Tripathi , Arunaditya Sahay
The purpose of this paper is to introduce a framework used in a program for working executives, designed to prepare them for the digital workplace environment of industry 4.0.The paper adopts a case-based approach. It presents the current context about industry 4.0 and digitized workplaces. It then describes the case of designing the curriculum for a learning program on this theme, the responses received from participants and facilitators and conclusions that can be drawn from the responses. The findings...
Volume 1
Deflating power imbalance through personal identity enhancement
Shreya Mishra, Manosi Chaudhuri , Ajoy Kumar Dey
The purpose of the paper is to identify how the intersection of power, context, subjectivity and directionality makes it possible for the targets of workplace bullying to deflate power imbalance between them and the perpetrators. The paper is based on nine in-depth interviews with self-reported targets from different public sector organizations in India. The targets were purposively selected keeping in mind that they made deliberate attempts to counter bullying. Constructivist grounded theory approach wa...