Volume 7
Impact of Perceived Website Cues on Purchase Experience and E-Purchase Intention Of Online Apparel Buyers
Pallavi Dua, S M Fatah Uddin
The purpose of this research is to evaluate the impact of perceived website cues of apparel retailers' websites on customers' purchase experience and online buying intention of apparel consumers. For this, survey data was collected with the help of a structured questionnaire using five-point Likert scale from 160 working professionals within the age group of 25-60 years from Delhi/NCR region employing purposive and quota sampling. Exploratory factor analysis revealed existence of four apparel website att...
Volume 7
Drivers of Satisfaction and Usage Continuance in E-Grocery Retailing: A Collaborative Design Supported Perspective
Amresh Kumar, Pallab Sikdar , Manali Gupta , Pratibha Singh , Neena Sinha
The purpose of the study is to identify the key antecedents relating to the interaction design of the e-grocery retail mobile applications and offer innovative marketing interventions to facilitate consumer–brand interaction and generate continuous usage intention. Data were collected from the subjects using a personally administered questionnaire by adopting a non-probability method. The target respondents of this study were individuals who are users of smartphone and have purchased groceries through ...
Volume 7
Understanding Intra-Group Response Biases in Culturally Diverse Teams
Archana Shrivastava, Amrendra Pandey
Perception of self and others in culturally diverse teams is crucial to help members navigate better in their professional world. However, studies have demonstrated that self-reports may be distorted by self-protecting motives and response biases. In a large-scale analysis (560 samples and 2800 reviews), we investigated if perception reports are inflated and positively evaluated for self in culturally diverse teams. Moreover, we identified the cultural intelligence (CQ) attributes manifesting the aspects...
Volume 7
Product Bundling for ‘Efficient’ Vs ‘Non-Efficient’ Customers: Market Basket Analysis Employing Genetic Algorithm
Saurabh Pradhan, Pankaj Priya , Gokulananda Patel
Achieving profit maximization by retailers is based on a comprehensive understanding of their customers’ brand preferences as well as their purchasing patterns. Segmentation of customers merely leads to grouping the customers into segmented cluster according to their buying behaviour and demographics. However, an in-depth knowledge of purchase pattern over a period of time is necessary to tailor customers’ needs according to their worth to the retailers. It would be more beneficial for the retailers ...
Volume 7
Consistency Re-Evaluation in Analytic Hierarchy Process Based on Simulated Consistent Matrices
Amarnath Bose
A new approach to re-evaluating consistency in the analytic hierarchy process (AHP) using simulated consistent matrices is presented. The proposed consistency evaluation method makes use of statistically significant deviations from the average consistency measure for the simulated matrices. This addresses most of the deficiencies of the conventional consistency ratio (CR) method. A pairwise comparison matrix (PCM) is adjudged inconsistent by the proposed method if its consistency measure exceeds the mode...
Volume 7
A Study on Disruption to Recovery in Business School of India During Covid-19 Using Appreciative Inquiry Approach From A Multi-Stakeholder Perspective
Jaya Gupta, Itilekha Dash , Himanshi Tiwari
Business schools need to revisit, reflect and re-align to the new normal. The paper makes an attempt to identify the measures for institutional continuity taken by a leading private business school of India. A multi-stakeholder analysis was used to understand the intricacies of 'trilemma' (Admission-Teaching & Learning-Placement) of business education. An Appreciative Inquiry (AI) approach was implemented in the study. A series of 'Brainstorming' sessions were held in the virtual mode involving participa...