Research updates Business Communications
Mixed method research on lifelong learning: capturing its dynamics in a multi-generational workforce in the wake of COVID 19

Business Communications

Mixed method research on lifelong learning: capturing its dynamics in a multi-generational workforce in the wake of COVID 19

Jaya Gupta

The coronavirus outbreak has ignited significant disruptions across industries. An agile mindset to assimilate learning into life is mandatory to be able to perform in the redesigned workplace. The pandemic is disrupting the workforce of all the generations. The present mixed-method study seeks to examine the differences in lifelong learning attribute of the prominent generations in the Indian workforce through qualitative, in-depth interviews followed by a more generalisable, quantitative survey. The qu...

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Stepping up the game–meeting the needs of global business through virtual team projects

Business Communications

Stepping up the game–meeting the needs of global business through virtual team projects

Stephanie Swartz

Virtual collaboration provides students with an opportunity to develop cultural intelligence while fitting into the team where the members are from diverse cultures. The purpose of this study is to explore whether global virtual team (GVT) projects raise students' understanding of cultural differences. In addition, it is interesting to know how internationally disruptive events such as the coronavirus disease 2019 (COVID-19) pandemic influence GVT projects. The research involved two parts: In the first p...

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Collective ownership: an Expo Mart for the exporter by the exporter

Business Communications

Collective ownership: an Expo Mart for the exporter by the exporter

Anuj Sharma

Till early 2000s, barring few, there was lack of exhibition facilities in National Capital Region (NCR) of India. Rakesh Kumar who was heading Export Promotion Council for Handicraft felt that this was one of the major problems in improving handicraft exports from India. To overcome this, Rakesh consulted the industry and government bodies and as a result, Expo Mart having state-of-art facilities for organising exhibitions in NCR was conceptualised. This was planned as special purpose vehicle (SPV), prim...

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Measuring an employer brand: a study towards valid scale development (as a second-order factor of a structural model)

Business Communications

Measuring an employer brand: a study towards valid scale development (as a second-order factor of a structural model)

Navin Kumar Shrivastava

The study aims to conceptualise, develop and validates a scale to measure an employer brand(ing) (EB) based on the opinion of existing and potential employees. A total of 431 student-respondents from B-Schools across India were surveyed in a cross-sectional study using a 70-item scale generated through literature review and expert interviews. Through exploratory factor analysis, six EB dimensions were derived. These were further validated using confirmatory factor analysis on data of 120 employees of the...

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Reflections on Blended Learning in Management Education: A Qualitative Study with a Push-pull Migration Perspective

Business Communications

Reflections on Blended Learning in Management Education: A Qualitative Study with a Push-pull Migration Perspective

Jaya Gupta

COVID-19 pandemic is a major disruptor for education today. Its onset has necessitated innovations in design and delivery of teaching and learning environment with extensive technology integration. The present study aims to scan the factors that are bringing about major transformations in management education in current times. The study extends the demographic push-pull (PP) migratory model to explain and analyse the factors that can enable a smooth transit to a technology enabled virtual teaching and le...

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Impact of COVID 19 on Indian Migrant Workers: Decoding Twitter Data by Text Mining

Business Communications

Impact of COVID 19 on Indian Migrant Workers: Decoding Twitter Data by Text Mining

Pooja Misra

The Coronavirus pandemic has induced a huge economic crisis. The norms of social distancing and consequent lockdown to flatten the curve of this infection has brought economic activity across the globe to a standstill. A mass exodus of workers from major urban centres of India to their native villages started. Mental, financial and emotional agony inflicted due to job-loss, lack of job and livelihood opportunities led to this. A massive macroeconomic crisis for the country with serious ramifications has ...

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Evaluation of the Inflation Forecasting Process of the Reserve Bank of India: A Text Analysis Approach

Business Communications

Evaluation of the Inflation Forecasting Process of the Reserve Bank of India: A Text Analysis Approach

Amrendra Pandey

This study attempts to evaluate the monetary policy of the Reserve Bank of India (RBI) based on an investigation of the policy statements. The analysis based on text mining of the central bank’s monetary policy statements seeks to unravel the information considered by the central bank and the processes followed in making its inflation forecasts. The findings indicate that although the RBI examined high-frequency economic indicators, its inflation forecasts have generally been off the mark. Specifically...

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Customer satisfaction: impact of hedonic shopping in Delhi and National Capital Region

Business Communications

Customer satisfaction: impact of hedonic shopping in Delhi and National Capital Region

Pooja Misra

With the Indian retail industry in a boom phase, it is anticipated that the Indian retail market will increase by approximately 60% and be at USD1.1 trillion by 2020. Interestingly, along with the changing environment in the retail space, customer preferences and expectations have also been changing at a very fast pace. In the past researchers explained two dimensions of customers on the basis of their purchase intent - hedonic, who relate to the feelings of sensation and utilitarian whose primary intent...

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Prison libraries serving the ‘whole person’: A qualitative study

Business Communications

Prison libraries serving the ‘whole person’: A qualitative study

Shreya Mishra

Incarceration is a traumatic life experience for both convicted and non-convicted individuals and life in prison is not easy to get through. However, prison administrations often establish different avenues for the prisoners to help them navigate through their incarceration. One such avenue is prison libraries. This study explores the influence of the prison library in the lives of eight incarcerated individuals, in the state of Uttar Pradesh, India. The study is based on the concept of the ‘whole pers...

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IndiGo: Cruising in Market but Crashing Within

Business Communications

IndiGo: Cruising in Market but Crashing Within

Reeti Kulshrestha

M. Damodaran,1 chairman IndiGo, has a lot on his plate, and the servings are not over yet. What happened on 26 April 2019, was just a precursor to what was eventually to follow. Aditya Ghosh,2 the longstanding director of InterGlobe3 for 10 years, resigned from his position, making way for Greg Taylor4 as president and chief executive officer (CEO). Rahul Bhatia5 became the interim CEO. This, ironically, happened when the airline had bagged in traffic rights to as many as 15 countries, including France, ...

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