Volume 7
Impact of Perceived Website Cues on Purchase Experience and E-Purchase Intention Of Online Apparel Buyers
The purpose of this research is to evaluate the impact of perceived website cues of apparel retailers' websites on customers' purchase experience and online buying intention of apparel consumers. For this, survey data was collected with the help of a structured questionnaire using five-point Likert scale from 160 working professio...
Volume 7
Drivers of Satisfaction and Usage Continuance in E-Grocery Retailing: A Collaborative Design Supported Perspective
The purpose of the study is to identify the key antecedents relating to the interaction design of the e-grocery retail mobile applications and offer innovative marketing interventions to facilitate consumer–brand interaction and generate continuous usage intention. Data were collected from the subjects using a personally adminis...
Volume 7
Understanding Intra-Group Response Biases in Culturally Diverse Teams
Perception of self and others in culturally diverse teams is crucial to help members navigate better in their professional world. However, studies have demonstrated that self-reports may be distorted by self-protecting motives and response biases. In a large-scale analysis (560 samples and 2800 reviews), we investigated if percept...
Volume 7
Product Bundling for ‘Efficient’ Vs ‘Non-Efficient’ Customers: Market Basket Analysis Employing Genetic Algorithm
Achieving profit maximization by retailers is based on a comprehensive understanding of their customers’ brand preferences as well as their purchasing patterns. Segmentation of customers merely leads to grouping the customers into segmented cluster according to their buying behaviour and demographics. However, an in-depth knowle...
Volume 7
Consistency Re-Evaluation in Analytic Hierarchy Process Based on Simulated Consistent Matrices
A new approach to re-evaluating consistency in the analytic hierarchy process (AHP) using simulated consistent matrices is presented. The proposed consistency evaluation method makes use of statistically significant deviations from the average consistency measure for the simulated matrices. This addresses most of the deficiencies ...
Volume 7
A Study on Disruption to Recovery in Business School of India During Covid-19 Using Appreciative Inquiry Approach From A Multi-Stakeholder Perspective
Business schools need to revisit, reflect and re-align to the new normal. The paper makes an attempt to identify the measures for institutional continuity taken by a leading private business school of India. A multi-stakeholder analysis was used to understand the intricacies of 'trilemma' (Admission-Teaching & Learning-Placement) ...
Volume 6
Drivers of Employee Engagement: insights from ITES Sector Based in National Capital Region (NCR) Of India
The information technology (IT) and information technology enabled services (ITES) industry has been one of the key driving forces fuelling India’s economic growth. The prodigious development in the contemporary IT/ITES sector has been undergoing a paradigm shift. Drawing inspiration from it, this research paper has been develop...
Volume 6
Developing a New Lifestyle Instrument: an Analytic Hierarchy Process-Based Approach
For almost as long as lifestyles have been studied in consumer behaviour, methodology has been of interest to researchers. Moreover, the progress in methodological issues is crucial for understanding the relationship between consumer behaviour and lifestyles. Essentially, the present study with the help of academic and marketing e...
Volume 6
Consumer Behaviour Towards Social Media Advertising: A Comparative Analysis of Companies in the Life Insurance Sector in India
Businesses are increasingly relying on digital advertising options such as display and social media advertising. However, the insurance industry continues to lag behind other industries. A survey through a structured questionnaire was used to investigate consumer behavior, views of social media advertising and a comparative analys...
Volume 6
Does Accounting-Based Financial Performance Value Environmental, Social and Governance (Esg) Disclosures? A Detailed Note On A Corporate Sustainability Perspective
In this article, we explore the connection between Environmental, Social and Governance (ESG) disclosures and Corporate Financial Performance (CFP) in the Indian context. For this purpose, the CFP is measured by ROCE and ROA. The ESG overall disclosure and factor scores are obtained from Bloomberg Terminals. The final dataset incl...
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Understanding Intra-Group Response Biases in Culturally Diverse Teams
Consistency Re-Evaluation in Analytic Hierarchy Process Based on Simulated Consistent Matrices