Volume 7
Consistency Re-Evaluation in Analytic Hierarchy Process Based on Simulated Consistent Matrices
A new approach to re-evaluating consistency in the analytic hierarchy process (AHP) using simulated consistent matrices is presented. The proposed consistency evaluation method makes use of statistically significant deviations from the average consistency measure for the simulated matrices. This addresses most of the deficiencies ...
Volume 7
A Study on Disruption to Recovery in Business School of India During Covid-19 Using Appreciative Inquiry Approach From A Multi-Stakeholder Perspective
Business schools need to revisit, reflect and re-align to the new normal. The paper makes an attempt to identify the measures for institutional continuity taken by a leading private business school of India. A multi-stakeholder analysis was used to understand the intricacies of 'trilemma' (Admission-Teaching & Learning-Placement) ...
Volume 6
Drivers of Employee Engagement: insights from ITES Sector Based in National Capital Region (NCR) Of India
The information technology (IT) and information technology enabled services (ITES) industry has been one of the key driving forces fuelling India’s economic growth. The prodigious development in the contemporary IT/ITES sector has been undergoing a paradigm shift. Drawing inspiration from it, this research paper has been develop...
Volume 6
Developing a New Lifestyle Instrument: an Analytic Hierarchy Process-Based Approach
For almost as long as lifestyles have been studied in consumer behaviour, methodology has been of interest to researchers. Moreover, the progress in methodological issues is crucial for understanding the relationship between consumer behaviour and lifestyles. Essentially, the present study with the help of academic and marketing e...
Volume 6
Consumer Behaviour Towards Social Media Advertising: A Comparative Analysis of Companies in the Life Insurance Sector in India
Businesses are increasingly relying on digital advertising options such as display and social media advertising. However, the insurance industry continues to lag behind other industries. A survey through a structured questionnaire was used to investigate consumer behavior, views of social media advertising and a comparative analys...
Volume 6
Does Accounting-Based Financial Performance Value Environmental, Social and Governance (Esg) Disclosures? A Detailed Note On A Corporate Sustainability Perspective
In this article, we explore the connection between Environmental, Social and Governance (ESG) disclosures and Corporate Financial Performance (CFP) in the Indian context. For this purpose, the CFP is measured by ROCE and ROA. The ESG overall disclosure and factor scores are obtained from Bloomberg Terminals. The final dataset incl...
Volume 6
An Analysis of Celebrity Repositioning Through Reality Television
Reality television is a dynamic, profit-making platform that occupies prime-time slots on the television almost all over the world. Despite its immense popularity and influence, it has received little attention in the extant literature and almost none in terms of its impact on celebrity repositioning. This study aims at examining ...
Volume 6
Correlating Millennial Focused Customer Loyalty Programs With Experiential Retail
In today’s dopamine triggering, notifications have driven the digital era, the old loyalty programs of offering rewards and points have to be rethought while emphasizing the digital and in-store experience being provided to the new-age customers. Moreover, brand wars, thanks to the retail boom of the 21st century, have made it ...
Volume 5
Constituents and Drivers of Mission Engagement for Social Enterprise Sustainability: A Systematic Review
Social entrepreneurship as a prosocial phenomenon focuses on the upliftment of the vulnerable and marginalised through entrepreneurship. Social enterprises are mission-oriented often suffering from mission-related challenges that accompany duality in its form. This in turn raises concern over sustainability for social enterprises ...
Volume 5
COVID-19 and its impact on global virtual teams: exploring the unexplored
Based on our understanding, most of the research related to a pandemic focus on the health sector and economy. Our research article examines how internationally disruptive events like COVID-19 pandemic influence global virtual teams, particularly those in which team members have never met in person. Research also explored the part...
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