Volume 10
Investigating The Role of Consumer Personality Orientations and Use of Threat in Social Cause Advertising During Covid 19
The purpose of the study is to understand how threat as a message appeal in social cause advertising impacts consumer behavior. The study extends the protection motivation theory by involving threat as a message appeal and agency and communal orientation as possible moderators between social cause messages, consumers’ behavior, ...
Volume 10
Issues in Liquidity Management in Banking System: An Empirical Evidence From Indian Commercial Banks
Maintaining the optimal level of liquidity in the banking system has always been a challenge for banks globally. Liquidity deficit Indian Banks turned to liquidity surplus due to the demonetization of higher denomination currencies in November 2016. The liquidity deficit has the potential to trigger systemic risk whereas a surplus...
Volume 9
Ashas in India – The Unsung Corona Warriors
This case study outlines the struggle that Accredited Social Health Activists (ASHAs) encountered at the grassroots level in India while combating the spread of the corona virus. Due to misinformation and a lack of specific knowledge, rural communities began to mistrust government workers attempting to track the spread of the pand...
Volume 9
Distributed Hashing Based Group Management Scheme for The Peer to Peer Trust Model
In recent days, computing and communication environments are extensively more difficult and disorganized than classically distributed systems over the internet, lacking any centralized organization or hierarchical control. In such case the emerging technology peer to peer overlay network is the answerable one. The peer to peer net...
Volume 9
Do Women Use Annual Reports Differently Than Men? A Case of India
This study uses gender in financial research. The purpose is to examine women investors' perceptions of the importance and understanding of sections of annual reports and problems that restrict utility. It also explores the perception towards the other announcements made by the corporates. Data was collected using a questionnaire ...
Volume 9
Does Anti-Poverty Intervention Impact School Absenteeism of Children? Evidence From India
School absenteeism in India is associated with adverse socio-economic conditions for children belonging to vulnerable groups. Matching-based analysis of the current study shows that the world's most extensive poverty alleviation program, Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA), helps reduce school absentee...
Volume 9
Examining Behavioural Aspects of Financial Decision Making: The Working Women Perspective
In the challenging and volatile financial markets, an investor needs to change his financial objectives frequently, leading to a diversified portfolio of investments. The financial future of the individual investor depends on his rational decision making. This research aims to evaluate various determinants of financial decision-ma...
Volume 9
Exploring Student Psychological Contract in the Hybrid Mode of Business Education: A Mixed-Method Study
This paper aims to explore the student psychological contract in the post-pandemic induced hybrid mode of the academic ecosystem in residential business schools of India. The study puts forth three facets of understanding student expectations for contract fulfilment: the business school, academic staff (faculty) and peers. Using a...
Volume 8
A Study on Impact of Merger and Acquisition on Financial Performance of Agri- Food Companies
The purpose of this study is to explore the expansion of merger and acquisition (M&A) literature in the context of Indian studies and examine the impact of mergers and acquisitions on various financial performance parameters of India’s Agri-Food companies. The period of study is from 2011 to 2019, and Wilcoxon Sign Rank methodol...
Volume 8
An Exploratory Study to Investigate the Interpersonal Listening Behaviour in Personal Sales Context, its Impact on the Customer’s Perception and Outcomes
Authors argue that the perception of salespersons about their interpersonal listening ability is important but the perspective of the listened-to is equally important for an assessment of the competence. As the traditional studies on listening in sales refer to either self or buyer's evaluation, we propose to investigate their val...