Volume 6
Drivers of Employee Engagement: insights from ITES Sector Based in National Capital Region (NCR) Of India
Navin Shrivastava, Rajnish Ratna , Akhilesh Tiwari
The information technology (IT) and information technology enabled services (ITES) industry has been one of the key driving forces fuelling India’s economic growth. The prodigious development in the contemporary IT/ITES sector has been undergoing a paradigm shift. Drawing inspiration from it, this research paper has been developed with special reference to ITES Sector. It is based on a survey which includes measuring the engagement of the employees under prevailing organizational climate. It determines...
Volume 6
Developing a New Lifestyle Instrument: an Analytic Hierarchy Process-Based Approach
Arham Adnan, S. M. FatahUddin , Mod. Mehdi
For almost as long as lifestyles have been studied in consumer behaviour, methodology has been of interest to researchers. Moreover, the progress in methodological issues is crucial for understanding the relationship between consumer behaviour and lifestyles. Essentially, the present study with the help of academic and marketing experts, rank the respective constructs of two of the most important and widely used scales of measuring consumer lifestyles: the activities, interests and opinions (AIO) and val...
Volume 6
Consumer Behaviour Towards Social Media Advertising: A Comparative Analysis of Companies in the Life Insurance Sector in India
Manoj Pareek, Monika Mittal , Nikita Dua
Businesses are increasingly relying on digital advertising options such as display and social media advertising. However, the insurance industry continues to lag behind other industries. A survey through a structured questionnaire was used to investigate consumer behavior, views of social media advertising and a comparative analysis of four private insurers in India. The Insurers were Pramerica Life Insurance, Max Life Insurance, HDFC Life Insurance, and ICICI Prudential Life Insurance to see how they us...
Volume 6
Does Accounting-Based Financial Performance Value Environmental, Social and Governance (Esg) Disclosures? A Detailed Note On A Corporate Sustainability Perspective
Praveen Kumar, Mohammad Firoz
In this article, we explore the connection between Environmental, Social and Governance (ESG) disclosures and Corporate Financial Performance (CFP) in the Indian context. For this purpose, the CFP is measured by ROCE and ROA. The ESG overall disclosure and factor scores are obtained from Bloomberg Terminals. The final dataset includes 77 companies for the sample period of 2015-2019. Eight different OLS multivariate regression analyses are performed. The first two is for overall ESG disclosure score, and ...
Volume 6
An Analysis of Celebrity Repositioning Through Reality Television
Shradha Kabra, Sumanjit Dass , Sapna Popli
Reality television is a dynamic, profit-making platform that occupies prime-time slots on the television almost all over the world. Despite its immense popularity and influence, it has received little attention in the extant literature and almost none in terms of its impact on celebrity repositioning. This study aims at examining the relationship between the film stars as brands and the impact of the platform of reality television in repositioning these celebrities in the Indian context. Through extensiv...
Volume 6
Correlating Millennial Focused Customer Loyalty Programs With Experiential Retail
Veenu Sharma, Devieka Gautam
In today’s dopamine triggering, notifications have driven the digital era, the old loyalty programs of offering rewards and points have to be rethought while emphasizing the digital and in-store experience being provided to the new-age customers. Moreover, brand wars, thanks to the retail boom of the 21st century, have made it necessary to replace the traditional transactional concept of asking a customer to “pay” for loyalty with “earning” a customer’s loyalty instead. Previous research fi...