Marketing & Retail
Socio-Economic Condition of Small-Scale Producers in Varanasi: A Case of Banaras Brocade and Saree
Meghna Chaudhary
Geographical indication is a designation or sign intended to protect certain products that are located in a geographical locality or origin. The vast diversity of handicrafts produced throughout India reflects India's rich cultural heritage and centuries of evolutionary tradition. One such prominent product under the category of Geographical Indication is “BanarasiSilk and Brocade”. Banarasi Silk products have a ready market at home and abroad but the industry has been experiencing a significant decl...
Economics
Acceptance of MOOCs as an alternative for internship for management students during COVID-19 pandemic: an Indian perspective
Archana Singh
The objective of this paper is to understand the benefits and utility of massive open online courses (MOOCs) as perceived by the student, vis-à-vis internship and determine the factors that influence student motivation and distraction in adoption of MOOCs. An empirical study is conducted through a survey; data are collected through a structured questionnaire. The technology acceptance model (TAM) is used as the base framework. For data analysis, Statistical Product and Service Solutions–Analysis of Mo...
Business Communications
Customer satisfaction: impact of hedonic shopping in Delhi and National Capital Region
Pooja Misra
With the Indian retail industry in a boom phase, it is anticipated that the Indian retail market will increase by approximately 60% and be at USD1.1 trillion by 2020. Interestingly, along with the changing environment in the retail space, customer preferences and expectations have also been changing at a very fast pace. In the past researchers explained two dimensions of customers on the basis of their purchase intent - hedonic, who relate to the feelings of sensation and utilitarian whose primary intent...
Business Communications
IndiGo: Cruising in Market but Crashing Within
Reeti Kulshrestha
M. Damodaran,1 chairman IndiGo, has a lot on his plate, and the servings are not over yet. What happened on 26 April 2019, was just a precursor to what was eventually to follow. Aditya Ghosh,2 the longstanding director of InterGlobe3 for 10 years, resigned from his position, making way for Greg Taylor4 as president and chief executive officer (CEO). Rahul Bhatia5 became the interim CEO. This, ironically, happened when the airline had bagged in traffic rights to as many as 15 countries, including France, ...
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Socio-Economic Condition of Small-Scale Producers in Varanasi: A Case of Banaras Brocade and Saree