Research updates Marketing & Retail
Socio-Economic Condition of Small-Scale Producers in Varanasi: A Case of Banaras Brocade and Saree

Marketing & Retail

Socio-Economic Condition of Small-Scale Producers in Varanasi: A Case of Banaras Brocade and Saree

Meghna Chaudhary

Geographical indication is a designation or sign intended to protect certain products that are located in a geographical locality or origin. The vast diversity of handicrafts produced throughout India reflects India's rich cultural heritage and centuries of evolutionary tradition. One such prominent product under the category of Geographical Indication is “BanarasiSilk and Brocade”. Banarasi Silk products have a ready market at home and abroad but the industry has been experiencing a significant decl...

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Acceptance of MOOCs as an alternative for internship for management students during COVID-19 pandemic: an Indian perspective

Economics

Acceptance of MOOCs as an alternative for internship for management students during COVID-19 pandemic: an Indian perspective

Archana Singh

The objective of this paper is to understand the benefits and utility of massive open online courses (MOOCs) as perceived by the student, vis-à-vis internship and determine the factors that influence student motivation and distraction in adoption of MOOCs. An empirical study is conducted through a survey; data are collected through a structured questionnaire. The technology acceptance model (TAM) is used as the base framework. For data analysis, Statistical Product and Service Solutions–Analysis of Mo...

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Customer satisfaction: impact of hedonic shopping in Delhi and National Capital Region

Business Communications

Customer satisfaction: impact of hedonic shopping in Delhi and National Capital Region

Pooja Misra

With the Indian retail industry in a boom phase, it is anticipated that the Indian retail market will increase by approximately 60% and be at USD1.1 trillion by 2020. Interestingly, along with the changing environment in the retail space, customer preferences and expectations have also been changing at a very fast pace. In the past researchers explained two dimensions of customers on the basis of their purchase intent - hedonic, who relate to the feelings of sensation and utilitarian whose primary intent...

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IndiGo: Cruising in Market but Crashing Within

Business Communications

IndiGo: Cruising in Market but Crashing Within

Reeti Kulshrestha

M. Damodaran,1 chairman IndiGo, has a lot on his plate, and the servings are not over yet. What happened on 26 April 2019, was just a precursor to what was eventually to follow. Aditya Ghosh,2 the longstanding director of InterGlobe3 for 10 years, resigned from his position, making way for Greg Taylor4 as president and chief executive officer (CEO). Rahul Bhatia5 became the interim CEO. This, ironically, happened when the airline had bagged in traffic rights to as many as 15 countries, including France, ...

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