Volume 8
Benevolent Leader as A Social Entrepreneur
This research, done at the intersection of benevolent leadership style and for-profit social entrepreneurship, examines the research question: How does a benevolent leader, concerned for ecological sustainability, drive a for-profit social enterprise? Adopting a case approach, the phenomenon has been probed within the bounded cont...
Volume 8
Critical Success Factor Models for Project Success
Project success is dependent on multiple stakeholders’ perceptions; however, current theories on project success are not translating into practice. Previous studies have duly captured or highlighted the need for the identification of critical success factors (CSFs) from multiple stakeholders’ perspectives. However, most of the...
Volume 8
Demystifying the Green Purchasing Behavior of Young Consumers: Moderating Role of Green Skepticism
Environmental protection is increasingly a concern, but false claims by companies have raised green skepticism among consumers. Young consumers constitute a significant group for consumption in an economy like India. While young consumers have rarely been surveyed on factors like green perceived value and perception regarding gree...
Volume 8
Deriving Weights of Investment Alternatives Using Deahp
Analytical hierarchy process (AHP) is known for its great flexibility and wide applicability. Because of ease of use, AHP has been studied extensively and used in all applications related to multi-criteria decision making (MCDM) since its inception. AHP converts qualitative opinion of experts into quantitative values and generates...
Volume 7
Impact of Perceived Website Cues on Purchase Experience and E-Purchase Intention Of Online Apparel Buyers
The purpose of this research is to evaluate the impact of perceived website cues of apparel retailers' websites on customers' purchase experience and online buying intention of apparel consumers. For this, survey data was collected with the help of a structured questionnaire using five-point Likert scale from 160 working professio...
Volume 7
Drivers of Satisfaction and Usage Continuance in E-Grocery Retailing: A Collaborative Design Supported Perspective
The purpose of the study is to identify the key antecedents relating to the interaction design of the e-grocery retail mobile applications and offer innovative marketing interventions to facilitate consumer–brand interaction and generate continuous usage intention. Data were collected from the subjects using a personally adminis...
Volume 7
Understanding Intra-Group Response Biases in Culturally Diverse Teams
Perception of self and others in culturally diverse teams is crucial to help members navigate better in their professional world. However, studies have demonstrated that self-reports may be distorted by self-protecting motives and response biases. In a large-scale analysis (560 samples and 2800 reviews), we investigated if percept...
Volume 7
Product Bundling for ‘Efficient’ Vs ‘Non-Efficient’ Customers: Market Basket Analysis Employing Genetic Algorithm
Achieving profit maximization by retailers is based on a comprehensive understanding of their customers’ brand preferences as well as their purchasing patterns. Segmentation of customers merely leads to grouping the customers into segmented cluster according to their buying behaviour and demographics. However, an in-depth knowle...
Volume 7
Consistency Re-Evaluation in Analytic Hierarchy Process Based on Simulated Consistent Matrices
A new approach to re-evaluating consistency in the analytic hierarchy process (AHP) using simulated consistent matrices is presented. The proposed consistency evaluation method makes use of statistically significant deviations from the average consistency measure for the simulated matrices. This addresses most of the deficiencies ...
Volume 7
A Study on Disruption to Recovery in Business School of India During Covid-19 Using Appreciative Inquiry Approach From A Multi-Stakeholder Perspective
Business schools need to revisit, reflect and re-align to the new normal. The paper makes an attempt to identify the measures for institutional continuity taken by a leading private business school of India. A multi-stakeholder analysis was used to understand the intricacies of 'trilemma' (Admission-Teaching & Learning-Placement) ...