Volume 7

Understanding Intra-Group Response Biases in Culturally Diverse Teams

Understanding Intra-Group Response Biases in Culturally Diverse Teams

Archana Shrivastava, Amrendra Pandey

Perception of self and others in culturally diverse teams is crucial to help members navigate better in their professional world. However, studies have demonstrated that self-reports may be distorted by self-protecting motives and response biases. In a large-scale analysis (560 samples and 2800 reviews), we investigated if percept...

READ MORE

Volume 7

Product Bundling for ‘Efficient’ Vs ‘Non-Efficient’ Customers: Market Basket Analysis Employing Genetic Algorithm

Product Bundling for ‘Efficient’ Vs ‘Non-Efficient’ Customers: Market Basket Analysis Employing Genetic Algorithm

Saurabh Pradhan, Pankaj Priya , Gokulananda Patel

Achieving profit maximization by retailers is based on a comprehensive understanding of their customers’ brand preferences as well as their purchasing patterns. Segmentation of customers merely leads to grouping the customers into segmented cluster according to their buying behaviour and demographics. However, an in-depth knowle...

READ MORE

Volume 7

Consistency Re-Evaluation in Analytic Hierarchy Process Based on Simulated Consistent Matrices

Consistency Re-Evaluation in Analytic Hierarchy Process Based on Simulated Consistent Matrices

Amarnath Bose

A new approach to re-evaluating consistency in the analytic hierarchy process (AHP) using simulated consistent matrices is presented. The proposed consistency evaluation method makes use of statistically significant deviations from the average consistency measure for the simulated matrices. This addresses most of the deficiencies ...

READ MORE

Volume 7

A Study on Disruption to Recovery in Business School of India During Covid-19 Using Appreciative Inquiry Approach From A Multi-Stakeholder Perspective

A Study on Disruption to Recovery in Business School of India During Covid-19 Using Appreciative Inquiry Approach From A Multi-Stakeholder Perspective

Jaya Gupta, Itilekha Dash , Himanshi Tiwari

Business schools need to revisit, reflect and re-align to the new normal. The paper makes an attempt to identify the measures for institutional continuity taken by a leading private business school of India. A multi-stakeholder analysis was used to understand the intricacies of 'trilemma' (Admission-Teaching & Learning-Placement) ...

READ MORE

Volume 6

Drivers of Employee Engagement: insights from ITES Sector Based in National Capital Region (NCR) Of India

Drivers of Employee Engagement: insights from ITES Sector Based in National Capital Region (NCR) Of India

Navin Shrivastava, Rajnish Ratna , Akhilesh Tiwari

The information technology (IT) and information technology enabled services (ITES) industry has been one of the key driving forces fuelling India’s economic growth. The prodigious development in the contemporary IT/ITES sector has been undergoing a paradigm shift. Drawing inspiration from it, this research paper has been develop...

READ MORE

Volume 6

Developing a New Lifestyle Instrument: an Analytic Hierarchy Process-Based Approach

Developing a New Lifestyle Instrument: an Analytic Hierarchy Process-Based Approach

Arham Adnan, S. M. FatahUddin , Mod. Mehdi

For almost as long as lifestyles have been studied in consumer behaviour, methodology has been of interest to researchers. Moreover, the progress in methodological issues is crucial for understanding the relationship between consumer behaviour and lifestyles. Essentially, the present study with the help of academic and marketing e...

READ MORE

Volume 6

Consumer Behaviour Towards Social Media Advertising: A Comparative Analysis of Companies in the Life Insurance Sector in India

Consumer Behaviour Towards Social Media Advertising: A Comparative Analysis of Companies in the Life Insurance Sector in India

Manoj Pareek, Monika Mittal , Nikita Dua

Businesses are increasingly relying on digital advertising options such as display and social media advertising. However, the insurance industry continues to lag behind other industries. A survey through a structured questionnaire was used to investigate consumer behavior, views of social media advertising and a comparative analys...

READ MORE

Volume 6

Does Accounting-Based Financial Performance Value Environmental, Social and Governance (Esg) Disclosures? A Detailed Note On A Corporate Sustainability Perspective

Does Accounting-Based Financial Performance Value Environmental, Social and Governance (Esg) Disclosures? A Detailed Note On A Corporate Sustainability Perspective

Praveen Kumar, Mohammad Firoz

In this article, we explore the connection between Environmental, Social and Governance (ESG) disclosures and Corporate Financial Performance (CFP) in the Indian context. For this purpose, the CFP is measured by ROCE and ROA. The ESG overall disclosure and factor scores are obtained from Bloomberg Terminals. The final dataset incl...

READ MORE

Volume 6

An Analysis of Celebrity Repositioning Through Reality Television

An Analysis of Celebrity Repositioning Through Reality Television

Shradha Kabra, Sumanjit Dass , Sapna Popli

Reality television is a dynamic, profit-making platform that occupies prime-time slots on the television almost all over the world. Despite its immense popularity and influence, it has received little attention in the extant literature and almost none in terms of its impact on celebrity repositioning. This study aims at examining ...

READ MORE

Volume 6

Correlating Millennial Focused Customer Loyalty Programs With Experiential Retail

Correlating Millennial Focused Customer Loyalty Programs With Experiential Retail

Veenu Sharma, Devieka Gautam

In today’s dopamine triggering, notifications have driven the digital era, the old loyalty programs of offering rewards and points have to be rethought while emphasizing the digital and in-store experience being provided to the new-age customers. Moreover, brand wars, thanks to the retail boom of the 21st century, have made it ...

READ MORE