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Volume 7
Drivers of Satisfaction and Usage Continuance in E-Grocery Retailing: A Collaborative Design Supported Perspective
Amresh Kumar, Pallab Sikdar , Manali Gupta , Pratibha Singh , Neena Sinha
The purpose of the study is to identify the key antecedents relating to the interaction design of the e-grocery retail mobile applications and offer innovative marketing interventions to facilitate consumer–brand interaction and generate continuous usage intention. Data were collected from the subjects using a personally administered questionnaire by adopting a non-probability method. The target respondents of this study were individuals who are users of smartphone and have purchased groceries through ...