Achieving profit maximization by retailers is based on a comprehensive understanding of their customers’ brand preferences as well as their purchasing patterns. Segmentation of customers merely leads to grouping the customers into segmented cluster according to their buying behaviour and demographics. However, an in-depth knowledge of purchase pattern over a period of time is necessary to tailor customers’ needs according to their worth to the retailers. It would be more beneficial for the retailers ...
A Study on Impact of Merger and Acquisition on Financial Performance of Agri- Food Companies
Benevolent Leader as A Social Entrepreneur
Critical Success Factor Models for Project Success
Demystifying the Green Purchasing Behavior of Young Consumers: Moderating Role of Green Skepticism