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Volume 6
Consumer Behaviour Towards Social Media Advertising: A Comparative Analysis of Companies in the Life Insurance Sector in India
Manoj Pareek, Monika Mittal , Nikita Dua
Businesses are increasingly relying on digital advertising options such as display and social media advertising. However, the insurance industry continues to lag behind other industries. A survey through a structured questionnaire was used to investigate consumer behavior, views of social media advertising and a comparative analysis of four private insurers in India. The Insurers were Pramerica Life Insurance, Max Life Insurance, HDFC Life Insurance, and ICICI Prudential Life Insurance to see how they us...
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Volume 5
A Sustainable environmental change and ESG initiatives by the manufacturing and others service Industries during COVID19 Pandemic
Monika Mittal, Manoj Pareek , Shubham Sharma , Jasgurpreet Chohan , Raman Kumar and Sandeep Singh
Covid-19 has improved the economy's ESG plan. The ESG rating of an industry is crucial for stakeholders and will influence future business practices. ESG is commonly understood to refer to a set of criteria for making long-term investments in the areas of the environment, social welfare, and governance. Climate change is a systemic concern, and governments, companies, and society are increasingly determined to meet it. Climate change, according to the ESG, is the world's most complicated challenge, posin...