Volume 6
An Analysis of Celebrity Repositioning Through Reality Television
Reality television is a dynamic, profit-making platform that occupies prime-time slots on the television almost all over the world. Despite its immense popularity and influence, it has received little attention in the extant literature and almost none in terms of its impact on celebrity repositioning. This study aims at examining ...
Volume 6
Correlating Millennial Focused Customer Loyalty Programs With Experiential Retail
In today’s dopamine triggering, notifications have driven the digital era, the old loyalty programs of offering rewards and points have to be rethought while emphasizing the digital and in-store experience being provided to the new-age customers. Moreover, brand wars, thanks to the retail boom of the 21st century, have made it ...
Volume 5
Constituents and Drivers of Mission Engagement for Social Enterprise Sustainability: A Systematic Review
Social entrepreneurship as a prosocial phenomenon focuses on the upliftment of the vulnerable and marginalised through entrepreneurship. Social enterprises are mission-oriented often suffering from mission-related challenges that accompany duality in its form. This in turn raises concern over sustainability for social enterprises ...
Volume 5
COVID-19 and its impact on global virtual teams: exploring the unexplored
Based on our understanding, most of the research related to a pandemic focus on the health sector and economy. Our research article examines how internationally disruptive events like COVID-19 pandemic influence global virtual teams, particularly those in which team members have never met in person. Research also explored the part...
Volume 5
Exchange Rate Volatility and Financial Stress: Evidence from Developing Asia
The study investigates the role of financial stress in triggering exchange rate volatility in developing Asia, where instability in financial markets contributes to the extent of exogenous shocks. We investigate volatility clustering in nominal exchange rate (NER) of dollar-denominated domestic currencies of developing Asia. Using...
Volume 5
Mcdonald’s in India: The Battle for Control
McDonalds India Private Limited (MIPL) had formed a joint venture in 1995 with Vikram Bakshi, a real estate hospitality magnate, both the parties owning 50% of the share. The joint venture was named Connaught Plaza Restaurant Ltd (CPRL). In 2008, when CPRL was operating 70 McDonald's outlets, MIPL offered to acquire Bakshi’s sha...
Volume 5
Was India Right in Not Joining RCEP? A Cost-Benefit Analysis
India dropped out of the Regional Comprehensive Economic Partnership (RCEP)—which included the Association of Southeast Asian Nations (ASEAN) countries, China, South Korea, New Zealand, Japan and Australia—after negotiating for almost seven years in November 2018 on the grounds of national interest and also that free trade agr...
Volume 5
A Sustainable environmental change and ESG initiatives by the manufacturing and others service Industries during COVID19 Pandemic
Covid-19 has improved the economy's ESG plan. The ESG rating of an industry is crucial for stakeholders and will influence future business practices. ESG is commonly understood to refer to a set of criteria for making long-term investments in the areas of the environment, social welfare, and governance. Climate change is a systemi...
Volume 4
Mixed method research on lifelong learning: capturing its dynamics in a multi-generational workforce in the wake of COVID 19
The coronavirus outbreak has ignited significant disruptions across industries. An agile mindset to assimilate learning into life is mandatory to be able to perform in the redesigned workplace. The pandemic is disrupting the workforce of all the generations. The present mixed-method study seeks to examine the differences in lifelo...
Volume 4
Can foreign direct investment promote BIT signing?
Compared to the vast number of previous studies on the impact of bilateral investment treaties (BITs) on Foreign Direct Investment (FDI), this paper empirically analyses how previous FDI affects BIT signing by using annual data covering 258 countries for the period 2002–2012. We find that the likelihood of signing BITs between t...